Benson Chen

Benson Chen

President, Fubon Life Insurance Co., Ltd.

Professional Background：

2009/06~2011/06　Fubon Life Insurance VP, Div. of Sales Distribution

2008~2009　Pacific-Aetna Life Insurance SVP, Individual Marketing Channel, Pacific Aetna Life Insurance

2007~2008　Pacific-Aetna Life Insurance VP, President’s Office

1989~2007　ING Life Taiwan

SVP, Dept. of Life Insurance Business Operation

SVP, Dept. of Business Operation Development

SVP, Dept. of E-Commerce

VP, Dept. of Business Efficiency Promotion/Dept. of Information Technology/Dept. of Life Insurance Administration/Dept. of Policy Renewal Fee Collection Customer-oriented Business Process Taskforce/Dept. Of Business Administration MIS Dept

Important Contributions and Achievements

Fubon Life Insurance

1. Successfully integrated the operation of Fubon Life and ING Life after the merger. Launched a new sales system for Fubon to support the organizational growth of the company and to outperform the industry average.
2. Leveraged the strength of Fubon FHC to promote a diversified cross-selling strategy, which significantly improved the income of sales agents.
3. Created the system of “business quality risk indicators” to improve on business quality.
4. Established Fubon House island-wide to strengthen the management of sales activity and enhance operational efficiency.

Pacific-Aetna Life Insurance
Led Pacific- Aetna Life Insurance to achieve record-high premium income revenue. The company had been recognized as “outstanding service insurance company in Shanghai” three years in a row.

ING Life Taiwan ING Life Taiwan
Promote the strategy of Profit Center to effectively reduce cost, enhance agent productivity and the general competitiveness of the company.